Newspaper Clipping; SXSW music fest turns 10: Organizers expect 5,000 will tune in to largest U.S. event of its kind

Newspaper Clipping; SXSW music fest turns 10: Organizers expect 5,000 will tune in to largest U.S. event of its kind

South by Southwest

Music festival

Austin music

political influence

sxsw growth

journalism

This newspaper clipping marks the growth of South by Southwest at its ten-year anniversary, referring to the festival as "the largest event of its kind in the United States." Despite growing to such a level, one of the founders of the festival claims that it "rarely makes money." Today, SXSW is largely profitable, demonstrating how much growth was still yet to come for the festival.

Karl Pallmeyer

Dolph Briscoe Center for American History

March 8–14, 1996

Austin Business Journal

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English

Newspaper